This guide shares proven content marketing techniques that helped me grow my blog to over 570,000 monthly visits. If you want more traffic from every piece of content you publish, these strategies can make a real impact.
Publish Comparison Posts
“X vs. Y” articles, such as “ConvertKit vs. MailChimp” or “Paleo vs. Keto,” are excellent for attracting traffic. These keywords often have low SEO competition.
For example, when I created a post around “Ahrefs vs. Semrush,” it quickly climbed to the top of Google search results.
People searching for these comparisons usually already understand the topic and are looking to make purchasing decisions, which is why cost-per-click on these terms is often very high.
Add Social Profile Links in Outreach Emails
Including links to your social profiles in your email signature is a simple tactic that can improve reply rates.
Our analysis with Pitchbox of over 10 million outreach emails showed that adding social links boosted responses by up to 9%. Links to Instagram, LinkedIn, and Twitter were especially effective.
Use Animalz Revive to Update Declining Content
Updating older content can significantly increase organic traffic. I once boosted traffic by 260% simply by refreshing and relaunching an existing article.
The free Animalz Revive tool connects to your Google Analytics to pinpoint which pages have lost the most traffic.
Once identified, you can either overhaul and republish the content or quietly update it. For example, updating our guest posting guide increased search traffic by nearly 18%.
Apply the PBC Formula for Intros
Strong introductions are critical because they set the tone for your entire post. Most intros are unnecessarily long.
I use a simple structure called the PBC Formula:
- Preview what the post will cover
- Highlight the Benefits of reading it
- End with a Call-to-Action
This concise format helps capture attention right away.
Create High-Value Power Posts
Our study with BuzzSumo revealed that about 1.3% of articles generate half of all social shares. I call these standout pieces “Power Posts.”
While there’s no guaranteed formula for creating viral content, investing time in comprehensive resources can increase your chances.
For example, our “How to Write a Blog Post” guide took 50 hours to complete and attracted over 10,000 visitors in its first week, largely due to shares on social media.